Designing an ad campaign is creativity,
maximizing its returns is
2327

We do the math.

We develop state-of-the-art quantitative models and optimization algorithms that maximize your online advertising objectives, and respect your budget and business constraints.

WE'RE GOOD WITH NUMBERS

World-class Researchers Optimizing for Your Success

OUR BACKGROUND

Google DeepMindMITRecursion PharmaceuticalsMila (Quebec AI Institute)

Online advertising is an attention market.
Don't let the sellers choose your bid.

Built-in automatic bidding optimizes for the ad network's profits. We optimize for yours.

Cost-Per-Click and Conversion Modelling

We model the cost-per-click and conversion rates for each ad–keyword combination across all the ad networks you use.

This allows us to predict ad performance in advance and decide when to bid or not to bid, ensuring your budget is spent only on the best opportunities.

Unlike ad networks that automatically spend your entire daily budget, we only bid when cost-per-click is favorably priced.

Attention Arbitrage

We manage your ad campaign budgets across all the ad networks you use, ensuring you get the best return on ad spend possible.

Cost-per-click and conversion rates can vary greatly across ad networks, and over time.

Our algorithms automatically take advantage of these variations to maximize your return on ad spend, by spending only on the currently most advantageous ad networks.

Optimization at Scale

As your number of campaigns and data volume increase, human optimization becomes significantly harder.

Our algorithms thrive on the added scale and statistical signal, continuously learning from more data to even more accurate bidding decisions.

We allow performance to improve over time as your budget grows, without increasing operational complexity or manual effort.

YOU'RE JUST ONE CLICK AWAY

Maximize your online Return On Ad Spend
with qad.

Tell us about your ads, and we'll show you how we can help.

Free consultation • No commitment required